giftgaming Privacy Policy

giftgaming Limited ("we," "us," "our," or "giftgaming" or “GIFTGAMING”) knows that you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about how we use your personal information.

By visiting, accessing or using the giftgaming services , and any other linked pages, features, content, or application services offered by giftgaming (collectively, the "Platform"), or using any of our services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

What does this Privacy Policy cover?

This Privacy Policy covers giftgaming’s treatment of personally identifiable information ("Personal Information") that giftgaming gathers when you (“user”) access the Platform.

Complying with the Data Protection Act 1998

giftgaming Ltd is a registered Data Controller: Registration Number: ZA069364 Contact: Company Address: giftgaming Ltd, 3 Warners Mill, Silks Way, Braintree, CM7 3GB

The Data Protection Act controls how your personal information is used by organisations, businesses or the government.

Everyone responsible for using data has to follow strict rules called ‘data protection principles’. They must make sure the information is:

used fairly and lawfully used for limited, specifically stated purposes used in a way that is adequate, relevant and not excessive accurate kept for no longer than is absolutely necessary handled according to people’s data protection rights kept safe and secure not transferred outside the UK without adequate protection

Any requests for Personal Information may incur a £20 processing fee to reimburse the cost of producing the information, and can take up to 14 working days.

What Personal Information does giftgaming collect?

The information we gather from users enables us to personalize and improve our services. We collect the following types of information from our users:

No Personal Information of children the under age of 13

giftgaming does not knowingly collect Personal Information of children under the age of 13. giftgaming requires game publishers to provide a mechanism to verify that their players are aged 13 or over before starting the giftgaming gift service.

If you believe that we might have any information from or about a child under 13, please click the "opt out" button. This can be found by clicking “opt out” button in a giftgaming-enabled game underneath a gift and information will cease to be stored or collected, however you/your child should also cease playing the game immediately as data may otherwise continue to be collected.

Personal Information You provide to us:

We receive and store any information you enter on our Platform or provide to us in any other way. The types of Personal Information collected includes your IP address, browser or mobile device information, your global positioning system (“GPS”) location (in latitude and longitude), and may include your age range, gender and advertising preferences, including:

How you interact with ads served through giftgaming

The Personal Information you provide is used for such purposes as tailoring the advertising and content you see. Granting us permission to use your information allows Us to provide more relevant advertising, coupons and offers to You, to help ensure a better experience when using our platform.

We will not collect your GPS location without your consent and you have the right to not opt-in for this.

Personal Information collected automatically:

We receive and store information whenever you interact with our Platform or use our services that describe how you interacted with them. giftgaming automatically receives and records information on our server logs including, where applicable, your unique mobile device ID, the application you use where the giftgaming Platform is running, IP address, timestamps, and the coupon redemption you requested.

In addition, we automatically receive and record which coupons you have registered and/or redeemed through giftgaming, which coupons you have gifted to your friends, which in-application achievements you have completed for coupons, your location when using the service, and other reward-related or application-related actions you may take in connection with the Platform or our services.

Generally, our service automatically collects usage information, such as the numbers and frequency of visitors to our Platform and its components, including reward- related and gameplay-related information, similar to TV ratings that indicate how many people watched a particular show. This type of aggregate data enables us to figure out how users use parts of the Platform or services so that we can make the Platform appealing to as many users as possible, and improve those services. As part of this use of information, we may provide aggregate information to our partners about how our users, collectively, use our Platform or services. We share this type of statistical data so that our partners also understand how people use the Platform or services, so that they, too, may provide you with an optimal online experience.

E-mail Communications:

giftgaming does not currently collect email addresses from players using service, however, giftgaming does use email to allow developers and advertisers to use the giftgaming platform. Third-party services such as Apple Passbook may have features to allow you to share coupons via email. Such services and features are beyond giftgaming’s control and giftgaming is NOT AFFILIATED with Apple, Inc.


giftgaming uses cookies from time to time to enhance the user experience (ie. so the user does not have to keep logging in or giving their preferences) as well as to store gender and age range (to serve the best and most relevant coupons). Your personal information will then be used to serve relevant advertisements.

Do you share my data with advertisers?

For the purpose of auditing and campaign performance tracking, we may share advertising metadata which includes the games the advertisements appeared in, the timestamps of when:

gifts were delivered to players
gifts were opened by players
gifts were closed by players

In addition, we indicate which coupon was saved or redeemed.

Will giftgaming share any Personal Information?

Personal Information about our users is an integral part of our business. While you are allowing us to use the information we receive about you, your trust is important to us, which is why we don't share information we receive about you with others unless we have:

received your permission;
given you notice, such as by telling you about it in this policy; or removed your name and any other personally identifying information from it. Advertisers: giftgaming allows advertisers to choose the demographic information of users who will see their advertisements and you agree that we may use any of the information we have collected from you (including, without limitation, information you may have decided not to show to other users) to select or allow the advertiser to select the appropriate audience for those advertisements. For example, we may allow an advertiser to target an ad to you based on your coupon redemption history, demographics, location, application usage history.

Affiliated Businesses We Do Not Control: We anticipate that we may become affiliated with a variety of businesses and work closely with them. In certain situations, these businesses may sell items to you through the Platform. In other situations, giftgaming may provide services, or sell products jointly with affiliated businesses. You can easily recognise when an affiliated business is associated with your transaction, and we may share your Personal Information that is related to such transactions with that affiliated business.

Agents; Service Providers: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you; for example, we might use a statistical data services firm to help us improve giftgaming services and provide more relevant products and services. Unless we tell you differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.

Business Transfers: In the event of a merger, acquisition, reorganisation, change of control, sale of all or substantially all of its assets, or the sale of an individual mobile or web properties owned by us, customer information is typically one of the business assets that is transferred and we may therefore transfer and/or disclose your Personal Information to the prospective seller or buyer of such business or assets or to a third party as a part of such merger, acquisition, reorganization, or sale. In addition, if We go out of business or enter bankruptcy, Personal Information would be one of the assets transferred to or acquired by a third party.

Protection of giftgaming and Others: We may release Personal Information when we believe in good faith that release is necessary to comply with the law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of giftgaming, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

With Your Consent: Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.


We try to use security-centric web frameworks and best security practices in Our development of giftgaming to prevent unauthorised entry or use of Personal Information, however, we cannot guarantee the security of user account information. In addition, hardware or software failure, and other factors, may compromise the security of user information at any time.

The Platform contains links to other sites and services. giftgaming is not responsible for the privacy policies and/or practices on other sites and services. When accessing another site or service you should read the privacy policy stated on that site. This Privacy Policy only concerns and governs information collected on giftgaming.


You may not opt-in for location-based reminders, which will result in giftgaming NOT collecting your GPS location.

You may choose to not open a gift in a giftgaming-enabled game, or a play a giftgaming-enabled game.

You can also request to have data about you deleted by emailing a request (in English) to


giftgaming may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we use Personal Information, we will notify you by updating this Privacy Policy or posting an announcement on our Platform or sending you an email. Users are bound by any changes to the Privacy Policy when he or she uses the Platform after such changes have been first posted.


If you have any questions or concerns regarding privacy on our Platform, please send us a detailed message at We will make every effort to resolve your concerns.

giftgaming Limited Effective Date: 10th March, 2017

Contact details

giftgaming Ltd 3 Warners Mill, Silks Way, Braintree, Essex, CM7 3GB

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