Featured in Management Today
Featured in TechCrunch

"A seriously great idea"

--Mike Butcher, TechCrunch Editor-at-large

Featured in DeveloperTech

"The next step in advertising"

--Ryan Daws, DeveloperTech Journalist

Giving gaming back to the gamers

Looks great on every device

Screenshots from Thundrclap game

  • BRANDS: Engage gamers and build brand loyalty by automatically offering in-game gifts, power-ups and discount coupons.
  • GAME PUBLISHERS: Earn money by allowing existing in-game items as gifts. Natural, non-intrusive and easy to implement.
  • AGENCIES: Get your Brands and Game Publishers on board to engage gamers effectively and naturally.

Learn more

Find out how.

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What is ?

is a patent pending in-game advertising service where brands give in-game benefits as gifts to players to create loyalty and long-term relationships, as well as increase player engagement and retention.

Each gift contains:

Sometimes gamers get frustrated or stuck on a game. They may begrudgingly make an in-app purchase, but only 1.5% of players do so (Swrve, 2014). Other advertising solutions can be intrusive and ruin the gaming experience for the gamer. As a result, some gamers stop playing - which means the advertiser has lost a valuable communication channel and the game publisher has lost a loyal customer.

We make gamers love both the brand and the game by allowing brands to help the gamers with a surprise gift, which contains a virtual in-game item, power-ups, etc. A gift is a nice surprise for gamers and creates curiosity and excitement.

How does it work?

First brands and game companies choose each other After the game publisher has integrated giftgaming into the game, the player sees an icon occasionally - touching this shows that the gift is from a brand, and gives the player a powerup (and optionally, a coupon)

Press Coverage


Featured in Management Today
Featured in TechCrunch
Featured in DeveloperTech
Featured in e27
Featured in Cambridge News



Overall Winner of TechCrunch London Meetup 2014

giftgaming was a finalist in Digital Innovation Contest 2014: Smart tools for brand loyalty in partnership with Procter and Gamble

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